Technology and innovation drive the New Balance line of running, training, and casual shoes for women. New Balance shoes are perfect for a womans active lifestyle.
New Balance's heritage dates back to 1906 when the company, then known as the New Balance Arch Company, manufactured orthopedic shoes and arch supports. Throughout the 1950s and '60s, runners increasingly turned to New Balance for custom-made shoes, thanks to the company's unique expertise in handcrafting specialized footwear. As the New Balance reputation grew, so did the demand for New Balance athletic shoes, and soon the production of custom-made running shoes was the company's primary source of business.
On Boston Marathon Day in 1972, James S. Davis purchased New Balance. At that time, the company consisted of six people making thirty pair of "Trackster" running shoes each day. The "Trackster" was the first athletic shoe made in a wide range of sizes and widths. Since then, New Balance has established a unique reputation for technological innovation and width sizing, and today reigns as the industry's "fit expert" and the premiere manufacturer of performance-oriented athletic footwear.
What makes New Balance such a great shoe?
They design women's footwear with performance and quality as their paramount goals. Their women's shoes are built to accommodate the different sizes and shapes of people's feet, and to withstand and enhance rigorous athletic workouts. The Y-heeel is designed to contour the heel with an anatomical fit, while keeping the sock in place during motion. An internal shank provides exceptional midfoot support. Womens New Balance shoes have a transitional support system, which is a multi-density medial support system that creates a smooth transition from heel strike to toe off, and provides mild pronation control. This is a few of the reasons that many choose to wear women's New Balance shoes.
New Balance describes its marketing philosophy as centering around the design, development, and testing of superior performance-driven shoes verses the use of celebrity endorsements as role models and image enhancers for their women's New Balance shoes. To put it simply, if you want a good pair of women's athletic or casual shoes, you should choose New Balance.
Content provided by: Classy Shoes for Women