The first shoes Nike put out for women were track running shoes, which have been a huge success among women runners around the world. They currently also make women's Nike athletic shoes for a wide range of sports including track and field, baseball, basketball, tennis, lacrosse, and walking.
Nike tennis shoes are well known and popular in youth culture and Hip hop culture as they adore urban fashion Nike athletic shoes. Nike recently teamed up with Apple Inc. to produce the Nike+ product which monitors a runner's performance via a radio device in the shoe which links to the iPod nano. This is why Nike women's shoes are in such high demand.
Nike's marketing strategy is an important component Nike's huge success. Nike is positioned as a premium brand of athletic footwear, selling quality athletic footwear for women, men, and children. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan, "Just do it". Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams.
About Nike Products
The popular Nike Swoosh logo is a graphic design created by Caroline Davidson in 1971. The Nike Swoosh represents the wing of the Greek Goddess NIKE. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company. Phil Knight asked Caroline to design a logo that could be placed on the side of an athletic shoe. She handed him the SWOOSH, he handed her $35.00. In spring of 1972, the first pair of Nike shoes with the NIKE SWOOSH was introduced, then mens Nike shoes, womens Nike shoes, and childrens Nike shoes soon became the most popular choice in athletic footwear for everyone.
The Nike company is headquartered in the Portland metropolitan area of Oregon, near Beaverton. Nike is currently the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $16 billion USD in 2007. As of 2009, it employed over 30,000 people world-wide.
Nike sells an assortment of products, including athletic shoes and athletic apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing and other athletic and recreational uses.
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